Master of Business Administration

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    Capital Structure and Financial Performance of Small and Medium Enterprises in Uganda: A Case Study of Kabale Municipality, Kabale District
    (Uganda Christian University, 2024-10-14) Kiconco Charity
    The study was carried out to establish the effect of capital structure on the financial performance of SMEs in Kabale Municipality. Specifically, the study concentrated on establishing the effect of debt capital on financial performance of SME’s in Kabale Municipality, the effect of equity capital on financial performance of SME’s in Kabale Municipality and determining the effect of retained earnings on financial performance of SME’s in Kabale Municipality. The study involved 225 respondents from 3 sectors of food processing, real estate, and accommodation and food services and it adopted cross-sectional designs using both quantitative and qualitative Research approaches. Data analysis was done using SPSS and interpreted using mean range 5- point Likert scale and Pearson correlation analysis. This study found out that there is a positive and significant relationship between effectiveness in debt capital and financial performance of selected SMEs in Kabale Municipality. The relationship between the two variables is supported by the r. value of 0.391**and significant value of 0.000. This finding implies that any unit improvement in effective use in debt capital among the selected SMEs in Kabale Municipality can lead to improvement in the level of financial performance among SMEs in Kabale by 39.1 %. The study also found out that any variation in equity capital implementation will lead to a positive and significant variation in financial performance. This finding is confirmed by the Pearson Correlation value (r) of 0.411** and significant value of 0.000 which is far less than the standardized significant value 0.05. This finding suggests that any unit improvement in effectiveness in equity capital among the selected SMEs in Kabale Municipality can lead to improvement in the level of financial performance by 41.1 %. Lastly this study found out that effective use of retained earnings can significantly and positively impact on financial performance of the selected SMEs in Kabale Municipality. This finding is supported by the significant value of 0.000 and the Person Correlation of 0.698**. This finding means that the financial performance of the selected SMEs in Kabale Municipality will be boosted by 69.8% in every unit improvement in the effective use of retained earnings among SMEs. Based on the conclusions related to the specific objectives, it can be concluded that there is a significant relationship between capital structure and financial performance among SMEs in Kabale Municipality-Uganda.
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    Service Delivery and Customer Retention in Cosmetic Industry in Burundi: A Case Study of Movit Products Company Outlet Bujumbura City, Bujumbura Mairie Province
    (Uganda Christian University, 2024-09-21) Dennis Twinamatsiko
    This study examined the effect of service delivery on customer retention in the cosmetic industry in Burundi, focusing on Movit Products Company Outlet in Bujumbura. The study aimed to assess the effects of service reliability, responsiveness, assurance, and the moderating effect of external environmental shifts on customer retention. Using a cross-sectional survey design with both quantitative and qualitative approaches, 216 out of 264 targeted participants responded. The study findings revealed that service reliability had a significant and positive relationship with customer retention at (r = .765**, P < 0.01). However, much being a positive predictor, service reliability insignificantly predicted customer retention at (Beta = .026, p=.613 >0.05). Then, service responsiveness was positively and significantly related with customer retention at (r = .746**, P < 0.01) and it positively predicted customer retention at (Beta =.570, p=.000 <0.05). It was also revealed that service assurance and customer retention related at (r= .797**, P < 0.01) and it was also found to be positively and significantly predicting customer retention at (Beta =.449, p=.000 <0.05). The results indicated that the combined constructs of service delivery including service reliability, service responsiveness and service assurance, collectively accounted for 67.8% (Adjusted R Square = .67.8) of the variance in customer retention at Movit outlets. The findings further revealed that External Environmental Shifts when introduced in the model produced the significant results of Path C = 0.360, p-value = 0.000>0.05 which means that External Environmental Shifts have significant moderating effect in the relationship between service delivery and customer retention. Recommendations include implementing a reliable online delivery system, reviewing pricing strategies for affordability, establishing a robust feedback management system, prioritizing customer-centric training, and conducting market analyses to understand external shifts.
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    Computerised Accounting Systems and Operational Performance of Kyambogo University
    (Uganda Christian University, 2023-10) David Waiswa Mwesigwa
    This study was carried out to investigate the effect of computerized accounting system on operational performance of Kyambogo University. Three main objectives that guided the study were; to assess the effect of computerized accounting system software, system hardware and determine the extent to which computerized accounting system personnel affects operational performance of public Universities in Uganda. The study reviewed literature to obtain theoretical and empirical underpinning of the study. Across sectional survey that involved the use of mixed methods was used in the study. The study population was 159 of which 87 were academic staff and 72 were administrative staff. The Krejcie and Morgan’s (1970) sample size determination table was used to determine the sample size giving 61 academic staff and 50 administrative staff. Purposive sampling technique was used to select respondents to participate in the study. The study tools were questionnaire and interview guides. The major findings of the study indicated that there was a significant positive correlation between computerized accounting software and operational performance (r = 0.093, p = 0.432 > 0.05). The study showed that there is a statistically significant positive relationship between computerized accounting hardware and operational performance (r = 0.397, p = 0.000 < 0.05). Research shows that there is a significant positive relationship between computerized accountants and operational performance (r = 0.578, p = 0.000 < 0.05). Furthermore, the regression analysis indicated that the adjusted R2 value in the model explain 5.7% of the variation in the operational performance of the University of Kyambogo, p>0.50. In table 4.8 shows the normalized beta coefficients of the independent variables (software, hardware and personnel) included in the model: Software greatly affects the performance. Specifically, software with the lowest contribution β = 0.051< 0.05. This means that a single software improvement unit will result in a 5.1% improvement in the University of Kyambogo’s operational performance. Followed by staff with moderately significant influence with β=0.167, p<0.05 and finally hardware with β=0.252, P<0.05. The study concluded that majority of the hardware materials were not compatible to influence operational efficiency. It was deduced that IFMIS software also known as oracle was so slow in responding to bulky transactions and finally, Personnel normally experience challenges of computer failure, network problems with regarded their operational performance potential. The study advocated for improving computer hardware compatible with the software system to resolve networking challenges and boost operational efficiency. The study recommended that there is need for IFMIS computerized software to be upgraded and redesigned to suit the purpose, overcome slowness in responding to bulky transactions. Personnel normally experience challenges of computer failure, network problems with regarded their operational performance potential. The university should make provisions for routine system maintenance to overcome frequent breakdown of computer hardware
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    The Effects of COVID-19 on Staff Motivation
    (Uganda Christian University, 0030-09-23) Lynn Comfort Kemigisha
    This study investigates the Psychological Effect of the COVID-19 Pandemic on Staff Motivation, focusing on Mengo Hospital. Employing a convergent parallel mixed research design, the research collected qualitative and quantitative data concurrently through returned questionnaires from 60 participants. The study identified various psychological effects, including fear of family infection, isolation, concerns about compensation, mental exhaustion, and increased work burden. Notably, a negative correlation between the psychological effect of COVID-19 and employee motivation was observed. To mitigate these effects, the study suggests counseling, training, provision of protective equipment, and community health education to combat nurse stigmatization. Recommendations include government appreciation and rewards for frontline workers, such as nurses, to maintain motivation and adequate compensation. Additionally, the Human Resource Department at Mengo Hospital is advised to grant leave allowances to prevent burnout during peak pandemic times. The researcher calls for government efforts to recruit more health workers and provide subsidized education to ensure a sufficient workforce during crises like epidemics and pandemics.
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    Technological Innovations and Business Efficiency
    (Uganda Christian Univerity, 2023-10-02) Deborah Natabo
    The purpose of the study was to establish whether organizations are making use of technology to drive business efficiency and to establish whether technology has had any positive impact on the organizations. The association between the measures of technological innovations and business efficiency for organizations in Kampala District was ascertained during the study. The study employed quantitative methods of data collection and analysis based on a sample size of 144 respondents. Results revealed that the most effective contributor to business efficiency is online marketing (R of 0.894), followed by online business tools (R of 0.722), then labour-saving technologies (R of 0.655) and the least contributor is remote working (R of .0372). The test also revealed that organization's technological innovations have a statistically significant positive relationship with business efficiency since all p values were below the alpha of 0.05 and as such the null hypothesis was rejected. The recommendations were that organizations should embrace technology to boost their profitability, improve productivity, improve customer experience and improve the speed and efficiency of distribution and delivery processes.