(Uganda Christian University, 2019-12) Olivia Namuyiga
The industry of accommodating students of higher institutions of learning in Uganda has become
popular due to the increasing number of institutions of higher learning, hostel operators need to
be vigilant and aware of customers‟ needs and demands. As such there is a need to acknowledge
both the internal and external factors that influence occupancy rates in order to gain a sustainable
competitive advantage. Hostel owners/operators and hostel organizations can use this
information to better market their hostel and it will help them to determine which amenities they
will need to have to meet customer demands.