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Mobilization of Ugandan Diaspora for National Development: A Case Study of Ugandans in Zambia
(Uganda Christian University, 0024-03-29) Joshua Ashaba
This study investigated the mobilization of Ugandans in diaspora for national Development using a case study of Ugandans in Zambia. The specific objectives of the study were to: assess how existing mobilization mechanism of Ugandans in Zambia influence their participation in national development, assess how awareness of the role of foreign Mission in Tanzania affect the mobilization of Ugandans in Zambia to participate in National Development, find out how inclinations (social, economic and professional) of Ugandans in Zambia affect their mobilization to participate in National Development, assess how leadership structure of Ugandans in Zambia affect their mobilization to participate in National Development. The study adopted a case study approach so as to provide an opportunity for an in-depth study of particular stake holders in the mobilization and foreign mission of Ugandans in diaspora. Data was obtained, analyzed and a meaningful generalization was made with in Uganda in both quantitative and qualitative measures. The study sample was drawn from a population of 125 participants who included Ministry of Foreign & Internal Affairs officials 10, Foreign Mission in Tanzania 15 and Ugandans in Zambia 100. The sample size was Ministry of Foreign & Internal Affairs officials 10, Foreign Mission in Tanzania 14, Ugandans in Zambia 80 and the total was 104. The study applied questionnaires and interviews as instruments of data collection. This research adopted thematic analysis to classify and interpret the gathered data. The major finding from this study show that Ugandans in Zambia are not effectively mobilized to participate in national development. The mobilization mechanism, awareness of the role of foreign Mission in Tanzania, Social, Economic and Professional inclinations among Ugandans in Zambia and leadership structure of Ugandans in Zambia have limited the participation of Ugandans in Zambia towards national development. The existing mobilization mechanism of Ugandans in Zambia limit their participation in national development because; There are problems in mobilizing Ugandans in the diaspora (73%). These create gaps that hinder their effective mobilization to participate in national development. Ugandans in Zambia are not mobilized through a registered and recognized association. The existing associations that unite Ugandans in Zambia are not legally registered (92%). Although Ugandans in Zambia are registered in a diaspora association (79%). Many Ugandans in Zambia are not aware of the legal status of these associations, which limit their mobilization to participate in national development. Uganda has no diaspora mobilization strategy (50%), that is Uganda lacks a clear known diaspora mobilization policy to guide and mobilize Ugandans in the diaspora to participate in national economic development. The diaspora associations in Zambia do not hold regular mobilization meetings to enable Ugandans in Zambia to know how to participate in national development (62%). There is no investment plan to support potential Ugandans in Zambia to invest in Uganda (62%). There are no annual home coming visits organized to show how Ugandans in the diaspora can spot investment opportunities in the country (63%). On a positive note the diaspora in Zambia remit funds to Uganda. They send funds to Uganda to support their families and therefore contribute to national economic development (92%), a practice that needs to be promoted. Ugandans in Zambia have an association through which they are mobilized for national development (100%) something worth nurturing. Ugandans in Zambia are aware of the existence and mandate of the Foreign Mission in Tanzania (62%). Ugandans in Zambia collaborate with the Foreign Mission in Tanzania on their diaspora issues (54%). Knowledge about Ugandan diaspora is not sufficient to foster collaboration (92%). Ugandans in Zambia are not registered with their Foreign Mission in Tanzania (100%). Therefore, they cannot be traced easily and mobilized for national development and response emergence. The Ugandan mission in Tanzania serves a large geographical area which compromises its effectiveness (84%). The cost to reach the Uganda mission in Tanzania from Zambia is a limiting factor (92%). Therefore, many Ugandans are burdened by distance and transport costs to reach the Ugandan mission in Tanzania. There are immigration limitations between Tanzania and Zambia that prevent Ugandans in Zambia to contact the Ugandan Mission in Tanzanian (67%). Diaspora Services Department (DSD) in the Ministry of Foreign Affairs has limitations when handling diaspora issues They have technical, logistical and human capacity to comprehensively handle diaspora challenges (63%). There is little information is known about Ugandans in Zambia (100%). There is no attached mission agency that mobilizes Ugandans in Zambia (62%). Ugandans in Zambia have means through which they send money to Uganda to support in national development (85%). They send money to their relatives and for other development projects, from which government taps money in form of VAT and other taxes from purchase of goods and services. Ugandans in Zambia are fully informed about the developments taking place in the country (67%). There are strong social ties between Ugandans in Zambia (54%). However, Uganda lacks clear statistics of the Ugandans in Zambia (85%). Ugandans in Zambia feel neglected economically and socially (85%). Uganda diaspora in Zambia have a negative attitude towards the development that is taking place in the country (80%). There is no good economic network among Ugandans in Zambia (69%). There exists no well-known professional bond between Ugandans in Zambia (48%). Ugandans in Zambia have an active association that brands Ugandans in Zambia (79%). Ugandans in Zambia are a sources of investment capital to Uganda (54%). Ugandans in Zambia have a leadership structure through which they are effectively mobilized (54%). Ugandans in Zambia are eager to associate with one another (73%). However, the leadership structure of Ugandans in Zambia limit diaspora mobilization to participate in National Development in the following ways; The diaspora leadership in Zambia is not as strong as in other parts of the world (61%). Leadership is a challenge in the mobilization of Ugandans in Zambia (52%). The Diaspora Services Department (DSD) at the Ministry of Foreign Affairs does not effectively execute its full mandate of mobilizing Ugandans in Zambia (92%). Government does not actively support the economic integration of Ugandan nationals in Zambia (69%). Uganda government does not fully engage Ugandans in Zambia to participate in national development (92%). Leaders of Ugandans in Zambia do not encourage them to productively contribute to national development (58%). In answering the practical question of how can Ugandans in Zambia be effectively mobilized to participate in National Development, based on the research findings, the research makes the following recommendations; The existing mobilization mechanism can be improved to enable Ugandans in Zambia participate in national development in the following ways; Ugandans in Zambia should be mobilized through a registered and recognized association. The existing associations that unite Ugandans in Zambia should be legally registered. The Ugandans in Zambia who are registered in a diaspora association should be sensitized and made aware of the legal status of these associations. Uganda should develop a diaspora mobilization strategy, that is Uganda should have a clear known diaspora mobilization policy to guide and mobilize Ugandans in the diaspora to participate in national economic development. The diaspora associations in Zambia should hold regular mobilization meetings to enable Ugandans in Zambia to know how to participate in national development. There should be an investment plan to support potential Ugandans in Zambia to invest in Uganda. There should be annual home coming visits organized to show how Ugandans in the diaspora can spot investment opportunities in the country. Government should promote and appreciate a system that acknowledges the diaspora in Zambia that remit funds to Uganda. Thank them for sending funds to Uganda that support their families and contribute to national economic development. Ugandans in Zambia should nurture the association that mobilizes them for national development. The Ugandan foreign mission in Tanzania should conduct more sensitization awareness missions to Ugandans in Zambia on its existence and mandate. More collaboration efforts between Ugandans in Zambia and the Foreign Mission in Tanzania on their diaspora issues.
The Effects of COVID-19 on Staff Motivation
(Uganda Christian University, 0030-09-23) Lynn Comfort Kemigisha
This study investigates the Psychological Effect of the COVID-19 Pandemic on Staff Motivation, focusing on Mengo Hospital. Employing a convergent parallel mixed research design, the research collected qualitative and quantitative data concurrently through returned questionnaires from 60 participants. The study identified various psychological effects, including fear of family infection, isolation, concerns about compensation, mental exhaustion, and increased work burden. Notably, a negative correlation between the psychological effect of COVID-19 and employee motivation was observed. To mitigate these effects, the study suggests counseling, training, provision of protective equipment, and community health education to combat nurse stigmatization. Recommendations include government appreciation and rewards for frontline workers, such as nurses, to maintain motivation and adequate compensation. Additionally, the Human Resource Department at Mengo Hospital is advised to grant leave allowances to prevent burnout during peak pandemic times. The researcher calls for government efforts to recruit more health workers and provide subsidized education to ensure a sufficient workforce during crises like epidemics and pandemics.
Accounting Practices and Performance of SMEs: A Case of Mukono Central Division
(Uganda Christian University, 2015) Nicson Katisme
The study sought to establish the accounting practices utilized by the SMEs, the motivation for and against the utilization of these practices and whether the utilization of accounting practices of interest have performance implications for SMEs with same magnitude. The study adopted a survey research approach to achieve the three study objectives. The study also adopted purposive sampling method to get 90 SMEs who participated in the study. The study utilized correlation mean and standard deviation to address objectives one and two of the study and correlation and regression analysis to address the third objective of the study. The study found that an improvement in keeping and preparing purchases and sales ledgers to be associated with improvement in SME performance. The findings also revealed that most of the SMEs to a moderate extent are motivated to utilize accounting practices to keep track of their business activities. However, the study also discovered that most of the SMEs are constrained from utilizing these practices mostly because of lack of training in accounting. The results revealed that accounting practices have some significant implications on the performance of the SMEs in Mukono central division. This finding was based on the regression and correlation analysis. With these findings the study makes a contribution of providing empirical evidence that has been widely missing to channel the presently passionate discussion surrounding the issues of accounting practices and performance of SMEs in the study context.
Does Working Capital Management Affect Growth of SMEs: A case study selected SMEs in Mukono District
(Uganda Christian University, 2015-10) Brenda Mbone Kiverenge;
Management of working capital which aims at maintaining an optimal balance between each of the working capital components, cash, receivables, inventory and payables is a fundamental part of the overall strategy to create value and competitive advantage in businesses. The study focused on effects of the working capital practices utilized by the SMEs on the growth. The study employed a quantitative research design approach to achieve its objectives. A sample of 94 SMEs was studied. In addition, questionnaire was used to collect primary data from the field. The data collected was analyzed using descriptive statistics to determine the various variables. The study employed a regression analysis and the Pearson’s correlation analysis was used to test the significant of the relationship between WCM and growth of SMEs in Uganda. The study found that an effective managing working capital will associate with improvement in SME growth. The findings also revealed that most of the SMEs to a moderate are motivated to utilize WCM practices to keep track of their business activities. This finding was based on the regression and correlation analysis. The study also found out that firms face serious challenges as they move along with working capital management. With these findings the study makes a contribution of providing empirical evidence that has been widely missing to channel the presently passionate discussion surrounding the issues of WCM and growth of SMEs in the study context.
Determinants of Personal Saving Levels in South Sudan: Evidence from Selected Areas of Juba City
(Uganda Christian University, 2018-11) Samuel Maker Mading
The purpose of this study was to establish the determinants of personal saving levels in South Sudan: evidence from selected areas of Munuki Block in Juba City. The objectives of the study included to examine the demographic factors that influence the personal saving levels; to identify the personality aspects or traits that influence the personal saving levels; to establish the economic situations that influence the personal saving levels; and to assess the relationship between the demographic factors, personality aspects/traits, economic situations and personal saving levels. The study employed cross sectional research design and both quantitative and qualitative research approaches were used. Both primary and secondary data sources were used for the study. A survey was conducted by administering questionnaires to 181 respondents. Questionnaires were used in gathering primary data and the secondary data sources included journals, internet, textbooks and newspapers. Statistical package for social sciences (SPSS) was used for data analysis. Frequencies, descriptive, Pearson’s correlation and regression analyses were used to establish the influence and relationship between the study variables. Specifically, the results of the study showed that all the dimensions of demographic factors, personality aspects and economic situations had different effects on some forms of personal saving levels.The study concluded that level of education, level of income, and aggregate economic situations had significant positive relationship with aggregate personal savings while aggregate personality aspects and interest rates had non-significant positive relationship with aggregate personal saving levels in the selected areas of Munuki Block in Juba City, South Sudan. The researcher mainly recommended that government and financial institutions should provide favorable environment for savers by curbing inflation, setting up saving schemes, providing financial trainings, increasing interest rates for the savers to earn more interest on their saved capital. Individuals should involve in income generating activities such as business, agriculture and well-paying jobs so as to increase their earnings and create a better room for savings,avoid impulsive shopping and reduce on the levels of consumption of expensive goods and services, stick to the monthly saving routine, monitor and assess their savings, budgets and make sure that savings are always at the optimal levels.Furthermore, future research could use the same or other data collection methods so as to obtain more objective data to establish whether similar results could be obtained.
Consumer Beliefs and Brand Revitalization: Case Study of OMO Detergent Brand
(Uganda Christian University, 2019) Mashingaidze Peter Tinashe
In an ever changing world powerful brands have to adopt to the new trends and evolve to match the market demand. Brand revitalization involves the company adapting change in product attributes to challenge the new competition as an attempt to bring back the product to life, to perform better and new approaches are implemented which may include market expansion, modification of product and brand repositioning, (Gregory Hamel, 2016). Consumer belief is influenced by the brand attributes as a consumer seeks to find favorable price, function and perception towards the product. Brand revitalization helps to timely adjust changing trends being able to meet the changing attributes needs and desires of consumers and deal with competitive threats. This gives a brand the advantage to stay ahead of the curve in recognition of current and future strategic and competitive challenges. Starting the revitalization process before the brand fades sets a track record to be followed by the organization on the performance of the brand, Chekitan and Kevin, (2014). The Park Hotel India used a seven step process Chekitan and Kevin, (2014), Light and Kidodon (2009) used the six step analysis of brand revitalization.
Monitoring and Evaluation Practices and Performance of Road Infrastructure Projects in Uganda: A Case of Uganda National Roads Authority-UNRA
(Uganda Christian University, 2019) Andrew Ayebare
This study sought to examine the influence of monitoring and evaluation practices on the performance of road infrastructure projects. The study objectives were; to establish the influence of M&E planning on the performance of road infrastructure projects, to examine the influence of M&E capacity on the performance of road infrastructure projects, and lastly to examine the influence of M&E communication on the performance of road infrastructure projects, in the study context. The study adopted a cross-sectional research design and data was collected from a cross sectional of respondents (68) at a single point in time using both qualitative and quantitative research approaches to achieve the three objectives of the study. The study also adopted stratified random sampling in which the selection of the study respondents was done by probability proportional to size (PPS). The study adopted a survey approach where both quantitative and qualitative methods of data collection were used, that is by the use of questionnaires and key informant interviews respectively. Data analysis involved; descriptive statistics, frequency percentages, regression, and correlation analysis. The regression statistics of (β = 0.438, t = 3.877, p = 0.001 >0.05) show that there is a positive and significant relationship between M&E practices and performance of road infrastructure projects. However, correlation statistics of (r = 0.586**; p = 0.001>0.05) revealed that M&E communication greatly influences the performance of road infrastructure projects. This was based on the multiple linear regression analysis results. Therefore, with the above findings, the study contributed to the phenomenon of monitoring and evaluation and the field of road infrastructure projects in Uganda by providing empirical evidence of how one can find out the influence of M&E practices on road infrastructure projects, which is a gap that has been widely missing as per this study context. Finally, the study recommends that UNRA management should uphold and continue to strengthen the M&E systems of managing various activities. It also recommends that the road infrastructure projects’ budgets should always have a clear and adequate provision for M&E activities among others.
Electronic Tax System and Local Revenue Collection Performance: A Case Study of Uganda Revenue Authority
(Uganda Christian University, 2019-04) David Ejiku
This study was set to examine the effect of electronic tax system on the revenue collection performance of Uganda Revenue Authority. The study established the effect of internet payment/filing system on revenue collection performance, examined the effect of mobile payment/filing system on revenue collection performance, analyzed the effect of electronic billing machine on revenue collection performance, and established the relationship between electronic tax system and revenue collection performance of Uganda Revenue Authority. A descriptive survey design, using a sample of 90 respondents was adopted. The respondents were chosen from Uganda Revenue Authority Domestic Tax Department. Simple random sampling was used to select the respondents and data was collected using well designed structured questionnaires. Findings revealed that internet payment/filing system facilitates registration of taxpayers, this is shown by the mean value of 4.26. It was found that clients pay tax easily from anywhere by use of their mobile phone as reflected by mean value of 4.09. It was also found that theuse of electronic billing machinesacceleratestheprocessing of accountingandfinancialdocumentation as reflected by the mean of 4.23. Furthermore, there is a significant positive relationship between electronic tax system and revenue collection performance (r = 0.977, P<0.01). The researcher recommends that URA management should ensure that there is country wide training to clients on usage of various e-tax applications for efficient revenue collection. For example, training on mobile application and EBM usage.
Procurement Planning and Service Delivery in Local Government: A Case study of Lira District and Municipality
(Uganda Christian University, 2019-05) Awanyo, Ceaser
The main purpose of the study was to assess the relationship between procurement planning and effective service delivery by local government procurement system in Uganda with a case study of Lira District local government and municipal. The study was guided by three objectives: To establish whether procurement planning process contribute to effective service delivery, to examine the procurement planning practices that contributes to effective service delivery and to examine the relationship between the value of procurement planning and service delivery. Procurement planning was poorly done and executed at Lira Municipal Council (MC) and this led to a number of procurements not being executed and conducting procurements outside the procurement plan, hence hampering on service delivery in the district. The study was necessitated since procurement planning forms the basis of all procurement activities and public procurement’s main goal is to provide efficient and effective services to the citizens. The study employed both qualitative and quantitative research design. The target population comprised of 170 and 130 sample was used (with a response rate of 90.77% got) district employees. Cluster sampling technique was employed and within each cluster, random and purposive sampling techniques were used to select samples for this study. Data was collected using structured questionnaires. The quantitative data collected was analysed using SPSS. The study findings reveals that, there is positively, strong and significantly relationship between procurement planning and service delivery. Procurement planning process represented by r. value of .947**, procurement planning practice at r. value of .989** and finally value of procurement planning at r. of .971** all at 0.000 level of significance. It can also be concluded that of the three the constructs under procurement planning (procurement planning process, practices and value) the one that has more impact on improvement of service delivery is procurement planning value and will lead to improvement in service delivery by 30.9%; followed by the procurement planning process (20.9%); and finally, the procurement planning practice by 17%. Finally, a number of recommendations were suggested such as the need to do market capability analysis (market survey), effectively design a comprehensive procurement plans and create awareness to all staff on the need to prepare procurement plans.
The Effect of Public Revenue Management on Service Delivery: Case Study of Mpatta Sub-County Mukono District
(Uganda Christian University, 2019-06) Justine Evah Nagujja
There is a lot of scandals in the public sector in Uganda and dwindling levels of aid. This deems important for this study to be conducted. Chapter one covers the background to the study, statement of the problem, purpose of the study, research objectives, research questions, hypothesis of the study, conceptual framework, justification, significance of the study, time scope and the definition of key terms.
Post Audit Practices and Internal Control Implementation in Local Government in Uganda: A Case of Wakiso District
(Uganda Christian University, 2019-11) Christine Nandugga
The original objective of auditing was to detect and mitigate errors and fraud. Auditing evolved and grew rapidly after the industrial revolution in the 18th century with the growth of the joint stock companies, the ownership and management became separate. The shareholders who were the owners needed a report from an independent expert on the accounts of the company managed by the owners needed a report from an independent expert on the accounts of the company managed by the board of directors who were the employees. The objective of auditing shifted and auditing was expected to ascertain whether the accounts were true and fair rather than detection of errors and frauds (Gupta &Pagare, 2005) Internal control served as a simple administrative procedure comprised mainly of checking accuracy of transactions, pre-payment verification and control, counting assets and reporting on past events to various types of management. But in recent times, a combination of forces has led to a quiet revolution in the profession (Barra, 2010). Governments are now moving toward higher levels of transparency and hence local governments must demonstrate accountability in the use of public money and efficiency in the delivery of services (Lacotelli, 2003). Internal control provides a number of important interventions which include detecting and mitigating fraud and monitoring compliance with company policy and government regulation (Aikins, 2011).
Mobile Money Services and Growth of Small and Medium Enterprises in Mukono Municipality
(Uganda Christian University, 2019-11) Madinah Nakityo
This study set to examine mobile money services and the Growth of Small and Medium Enterprises in Mukono Municipality. The study examined the influence of mobile payments on the growth of SMEs, established the influence of mobile finance on the growth of SMEs and determined the effect of mobile banking on the growth of SMEs in Mukono Municipality. A descriptive survey design using a sample of 108 respondents was adopted. Simple random sampling technique was used to select the respondents and data was collected using well designed structured questionnaires. Findings reveal that SMEs accept payments through mobile money from their clients and this is revealed by a mean value of 3.6204. It was found that the presence of mobile finance relieves SMEs from the problem of having to open a bank account as shown by mean value of 3.5630. The study also found that mobile banking enables SMEs to withdraw cash from their bank account and this is shown by the mean value of 3.6944. In addition, mobile money services have positive correlation to the growth of SMEs equal to 0.837 and the p-value is .000 which is less than 0.01. In conclusion, there is a strong positive relationship between mobile payments, mobile finance, mobile banking and the growth of SMEs. The study recommends that SMEs should put emphasis on mobile payments in order to make business to transfer when making purchases from suppliers, customer to the business transfers when customers buy goods from the business and for debt collection and for credit sales so as to ensure improved performance and growth. SMEs should use mobile finance services so as to assist them to pay for their insurance premiums, accumulate assets and obtain credit. In addition, SMEs should also use mobile banking (m-banking) to undertake financial transaction linked to their account and have access to services such as performing balance checks, account transactions, payments, credit applications and other banking transactions through a mobile device.
Factors That Account For Occupancy Rates in Hostels: A Case of Students Hostels Hosting Makerere University Business School Students
(Uganda Christian University, 2019-12) Olivia Namuyiga
The industry of accommodating students of higher institutions of learning in Uganda has become popular due to the increasing number of institutions of higher learning, hostel operators need to be vigilant and aware of customers‟ needs and demands. As such there is a need to acknowledge both the internal and external factors that influence occupancy rates in order to gain a sustainable competitive advantage. Hostel owners/operators and hostel organizations can use this information to better market their hostel and it will help them to determine which amenities they will need to have to meet customer demands.
Electronic Tax System and Tax Compliance in Uganda: A Case Study of Nakawa Division
(Uganda Christian University, 2019-12) Moureen Nakitende
This study set to examine electronic tax system and tax compliance in Uganda. The study examined the effect of electronic tax system on tax compliance, established the challenges faced by the tax payers in using electronic tax system and suggested ways of improving the electronic tax system to enhance tax compliance. A descriptive survey design using a sample of 242 respondents was adopted. Simple random sampling and purposive sampling techniques were used to select the respondents and data was collected using well designed structured questionnaires and interview guide. Findings reveal that e-filing is easy for taxpayers which increases tax compliance as reflected by a mean value of 4.45. It was also established that tax payers are faced with a challenge of intermittent power supply and Internet outages and this is revealed by a mean of 3.63. It was also established that the use of automation of revenue collection system increases the revenue collection as shown by a mean value of 3.48. In conclusion, there is a direct relationship between internet payment system, electronic billing machine, mobile payment system and tax compliance. The study recommends that URA should adopt the use internet payment system to allow tax officers to issue assessments and refunds more quickly and lower corruption by reducing face-to-face interactions. URA should adopt the use mobile tax payment system so that clients can pay tax easily from anywhere by use of their mobile phone. In addition,EBM should be provided to different business enterprises across the country for easy accessible by customers, so that quick service and convenience is maintained hence increasing tax compliance.
Human Resource Planning and Labour Turnover in the Hotel Sub-Sector of Uganda: A Case Study of Hotels in Mukono Municipality
(Uganda Christian University, 2019-12) Ester Atwijukire
This study set to examine human resource planning and labor turnover in the hotel sub-sector of Uganda. The study established the effect of organizational targetson labor turnover, found out the influence of current human resource capacity analysis on labor turnover and established the effect of man power forecasts on labor turnover in the hotel sub-sector. A quantitative and cross sectional design using a sample of 181 respondents was adopted. Simple random sampling techniquewas used to select the respondents and data was collected using well designed structured questionnaires. Findings reveal that human resource managers attract and retain the number of people required with the appropriate skills, this is revealed by a mean value of 4.45. It was also established that there is focus on performance of employees and organization by their human resource managers as reflected by mean value of 4.40. It was also established that human resource managers in the hotel focus on career development as shown by a mean value of 4.31. In conclusion, there is a direct relationship between organizational targets, current human resource capacity analysis, man power forecasts and the rate of labor turnover. The study recommends that the hotel sub-sector should to attract and retain the number of people required with the appropriate skills, expertise and competencies so as to meet the organizational targets and minimize cases of labour turnover. The hotel sub-sector should focus on the current human resource capacity analysis so as to ensure that personnel with appropriate knowledge and skills are hired as a way of minimizing labor turnover rate. In addition, the hotel sub-sector should ensure that there are manpower forecasts so as to improve training programs, renew pay and review working conditions among other possible mitigation actions in order to retain its employees.
Television Advertising Scope and Sales Performance: A Case Study of Movit Products Limited
(Uganda Christian University, 2019-12) Shibah Kamusiime
This study set to examine the relationship between television advertising scope and sales performance, using Movit Products Limited as a case study. The study examined the relationship between television advertising scope and sales performance, established the relationship between television advertising scope and consumer behavior, assessed the relationship between consumer behavior and sales performance and examined the mediating role of consumer behavior in the relationship between television advertising scope and sales performance of Movit Products Limited. A descriptive and cross sectional survey design using a sample of 80 respondents was adopted. Simple random sampling and purposive sampling was used to select the respondents and data was collected using well designed structured questionnaires and interview guide. Findings reveal that that there is a significant positive relationship between television advertising scope and sales performance (r = 0.969, P<0.01). It was found that television advertising scope has positive correlation to consumer behavior equal to 0.937 and the p-value is .000 which is less than 0.01. It was also found that consumer behavior has positive correlation to sales performance equal to 0.897 and the p-value is .000 which is less than 0.01. The study also found that consumer behavior mediates the relationship between television advertising and sales performance as reflected by mean value of 2.01. In conclusion, television advertising scope has a significant positive correlation to sales performance, television advertising scope has positive correlation to consumer behavior, consumer behavior has positive correlation to sales performance and consumer behavior mediates the relationship between television advertising and sales performance. The researcher recommends that the management of Movit Products Limited should carryout periodic review of the television advertising and its advertising messages to ensure that they are appropriate, suitable and meet the target audience at all times.
Competitive Strategies and Life Insurance Uptake in Uganda: A Case Study of Kampala Central Business District
(Uganda Christian University, 2021-06) Jonan Bwire
The study examined the effect of competitive strategies on life insurance uptake in Uganda using Kampala Central Business District as a case study. The specific objectives of the study included to: establish the extent to which differentiation strategy affects life insurance uptake in Uganda; assess how cost leadership strategy affects life insurance uptake in Uganda; and examine the extent to which distribution channel affects life insurance uptake in Uganda. A cross – sectional research design was used with a mixed research approach employing both qualitative and quantitative approaches. A sample size of 306 respondents was selected from a study population of 1500 using of Krejcie & Morgan’s table. Descriptive analysis was used where frequencies, percentages, mean and standard deviation were used. In addition, Pearson’s correlation and regression analysis were used to analyse the relationship between competitive strategies and life insurance uptake, and to determine the most significant predicator variable among the independent variables respectively. A pre-test was done and all variables had an alpha value greater than 0.70 thus, considered reliable for the study. The study revealed a significant positive relationship between differentiation strategy and life insurance uptake at Pearson’s correlation coefficient (r = 0.291, N=181, P =0.000). The study also established a significant positive relationship between cost leadership strategy and life insurance uptake (r =0.169, N=181, p=0.023). It was also established that there exists a significant positive relationship between distribution channel and life insurance uptake at Pearson’s correlation coefficient (r = 0.241, N=181, p=0.001). The R square was 0.12 indicating that differentiation strategy, cost leadership strategy and distribution channels explain 12.0% of the life insurance uptake. The researcher concluded that differentiation strategy, cost leadership strategy and distribution channel strategy have a significant positive effect on life insurance uptake. The researcher recommended that there should be more differentiation of life insurance products and services offering, as this will enable companies experience growth in the areas of premium volumes, market share, and profitability levels. The researcher also recommended that the cost of life insurance premiums should be further reduced to allow even low income earners afford life insurance policies. Finally, the researcher recommended that there should be streamlined product distribution channels such that customers are able to receive reliable and accessible products/services at very competitive prices.
Automated Teller Machines (ATM) Adoption Strategies and Customer Satisfaction in Commercial Banks in Uganda: A Case of Centenary Rural Development Bank Branches in the Central Business District of Kampala
(Uganda Christian University, 2021-07) Immaculate Mary Nanyanzi
The primary objective of the study was to assess the effect of ATM adoption strategies on customer satisfaction at Centenary Rural Development Bank in Kampala Central Business District. Specifically, the study assessed how perceive ease of use affects customer satisfaction at Centenary Rural Development Bank; established the extent to which perceived usefulness affects customer satisfaction at Centenary Rural Development Bank; and examined the relationship between ATMs adoption strategies and customer satisfaction at Centenary Rural Development Bank. The study used a cross – sectional research design and a mixed research approach (qualitative and quantitative approaches). A sample size of 310 respondents was selected from a study population of 1600 using of Krejcie & Morgan’s table and a response rate of 60% was obtained after distribution of the research instruments. Descriptive analysis was used where frequencies, percentages, mean and standard deviation were used. In addition, Pearson’s correlation and regression analysis were used to analyse the relationship between competitive strategies and life insurance uptake, and to determine the most significant predicator variable among the independent variables respectively. The study findings established: a significant positive relationship between perceived ease of use and customer satisfaction (r = 0.487, N=184, p = 0.000); and a significant positive relationship between perceived usefulness and customer satisfaction (r =0.493, N=184, p = 0.000). The researcher concluded that perceived ease of use and perceived usefulness of ATMs significantly contribute to customer satisfaction at Centenary bank where a positive change in customers’ perception regarding the ease of use and usefulness of ATMs would lead to a positive change in customer satisfaction. The researcher recommended that there should be sensitization of customers on the use of ATM as this will improve the clientele effective understanding on how to use ATM to make transactions, which creates a positive perception regarding the ease of use of ATM and induce customer satisfaction. The researcher also recommended that banks should provide constant security at ATM points, improve on ATM card security measures, install ATMs in more convenient and secure places and re-design ATM system user inter-face to possess more clear direction of inserting the card without try and error method as this will change the customers’ negative perception about the usefulness of ATMs thus, strengthen customer satisfaction.
Tax Administration and Compliance of Small and Medium Enterprises in Uganda: A Case of Small and Medium Enterprises in Lira City
(Uganda Christian University, 2023-09-25) Moses Obua
ABSTRACT The challenge of development in Uganda is lack of financial support to enhance economic growth. The need for local revenue generation poses a big challenge as many people/ organizations tend to dodge payment of taxes. The purpose of this study was to evaluate the role of tax administration on tax compliance by SMEs in Lira city. The objectives of this study are (1) To analyze the effects of tax rates on the compliance of SMEs in Lira City, (2) To examine how tax knowledge influences tax compliance of SMEs in Lira City, (3) To explore the extent to which fines and penalties affect tax compliance among SMEs in Lira City. The study was conducted using a triangulation of designs which included; a case study research design and an explanatory research design. A sample of 194 SMEs was used in this study selected purposively and simple randomly. Data was collected from the field coded and analyzed through descriptive statistics with the help of SPSS. Literatures both primary and secondary sources concerning the problem under investigation were got. Both questionnaire and an interview guide were employed to collect data from the respondents that composed of SMEs administrators, accountants, field workers, CEOs, owners and officials from URA who were conveniently selected to provide in-depth information about the problem under investigation. The study findings revealed a significant effect of tax Knowledge on tax compliance among SMEs in Lira City (β=.819; p<.05). The regression results also revealed a significant effect of fines and penalties on tax compliance among SMEs in Lira City (β=.094; p<.05). The research findings also confirm an insignificant effect of tax rate on tax compliance in SMEs in Lira City (β=.204; p>.05). The study therefore concludes that tax knowledge and tax fines and penalties are very important variables for the success of tax compliance among SMEs in Lira City. The study therefore recommends that it is important that the rates be fair and affordable to the tax payers. The study also recommends that tax knowledge be enhanced by embracing government support in-terms of tax trainings.
Analysis of the Sudan Conflict: A Case Study of Darfur and Nuba Mountains
(Uganda Christian University, 2023-09-26) Hamid Muhager
This research analyzed the Sudan conflict: Case of Darfur and Nuba mountains. The research was guided by the following objectives; To assess how centralization of power has caused the conflict in Nuba Mountains and Darfur, To evaluate how economic and social inequalities lead to the conflict in Nuba Mountains and Darfur, To find out how the Islamization of the Sudan is responsible for the conflict in Nuba Mountains and Darfur and to assess how the Arabization of the Sudan is responsible for conflicts in Nuba Mountains and Darfur. A descriptive design was employed which gave the respondents opportunity to openly state their opinions about the phenomena under the study. 120 respondents participated in this study, both qualitative and quantitative approaches were used. The researcher employed two methods to collect data, that is self-administered survey questionnaire and key informant Interviews. The researcher used questionnaires to gather information from the selected respondents and analyzed by use of SPSS version 23 and thematic analysis was used to analyze qualitative data. The findings reveal that there are governance issues in Sudan as represented by 90% responses. 100% and 95% respondents said there is abuse of human rights and no power sharing respectively and there is no decentralization of power (85%) in Sudan. There is discrimination against the people of Nuba and Darfur regions as represented by 70% responses; key positions at the local levels for governors, commissioners, police, military and judiciary are taken up by people from other regions. This is supported by 95% respondents affirming that there is imbalance in allocating government employment. 100% of the respondents agreed that Government uses the sharia law in its administration of justice and power irrespective of citizens religious diversity and that the education system is religious biased (100%). Centralization of power has affected the government- citizens relationship and it is one of the causes of conflicts in the Darfur and Nuba Mountains. To have peace in the Nuba Mountains and Darfur, decentralized governance would be the ideal solution. There is need for talks, negotiation and arbitration between the people living in Darfur and Nuba mountains and government if lasting peace and sustainable development is to be achieved.

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