Internal Communication and Employee Performance in Uganda. Academics of Uganda Business and Technical Examinations Board
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Date
2024-10-07
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Uganda Christian University
Abstract
The study investigated the influence of internal communication on employee performance at Uganda Business and Technical Examinations Board (UBTEB). The specific objectives were to: a) Examine the influence of communication flow on employee performance, b) Assess the influence of information quality on employee performance, and c) Analyze the influence of communication channels on employee performance at UBTEB. A cross-sectional research design was employed, utilizing quantitative approaches to analyze data using percentages, frequencies, mean differences, and standard deviation. The study population consisted of 110 UBTEB employees, with a sample size of 77 respondents determined using Krejcie & Morgan's tables. Both random and purposive sampling techniques were used, with purposive sampling targeting key informants such as Heads of Departments. The results revealed a statistically significant relationship between internal communication and employee performance. Multiple regression analysis indicated a strong positive correlation (R = 0.822) between the internal communication variables and employee performance. The R Square value of 0.676 suggests that 67.6% of the variability in employee performance is explained by communication flow, information quality, and communication channels. The p-values for communication flow and communication channels were highly significant at 0.000, well below the conventional threshold of 0.05, indicating a strong influence on employee performance. Information quality also had a statistically significant effect, with a p-value of 0.027. The study revealed that boosting communication flow, information quality, and channel diversification can considerably improve employee performance at UBTEB. It advised that UBTEB develop regular feedback mechanisms, undertake communication skills training, assess communication flows on a regular basis, and vary communication channels in order to promote an open communication culture. This study highlights the importance of internal communication in boosting employee performance and provides practical solutions for enhancing communication tactics within firms.