Green Information Technology Audit and Digitalization in Small Medium Enterprise (SME): Factors That Influence Intentions to Use Hotel Websites

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dc.contributor.authorAriwa, Ezendu
dc.contributor.authorOlaya, Sarah
dc.contributor.authorKatono, Isaac Wasswa
dc.date.accessioned2018-08-15T11:14:18Z
dc.date.available2018-08-15T11:14:18Z
dc.date.issued2014-12
dc.descriptionThis study traces the information satisfaction is the most important requirement of online customers’ purchases decision making.en_US
dc.description.abstractAccording to Chung and law (2003); Jeong et al (2003); Jeong and Lambert (2001) and Kim et al. (2003), information satisfaction is the most important requirement of online customers’ purchases decision making. This need remains largely unmet despite the growing importance of e-commerce within the hospitality industry. According to Kim et al. (2005), the changing trend in the business activities is largely attributable to the fast and improved developments in information and telecommunications. As a result, Chung and Law, (2003) noted that the Internet is also helping to drive down overhead costs for the hospitality industry and cost of information for the customers, as the traditional method of communication is slowly being phased out. Similarly Kim et al (2005) argue that the Internet gives the customers more advantages by allowing them to obtain valuable information such as prices and hotel facilities without the need of getting into contact with any sales agents. In addition, the Internet provides the customers with numerous supplies allowing customers to access a pool of products and services information from which they can make choices and compare prices.en_US
dc.identifier.citationAriwa, Olaya and Katono. Green Information Technology Audit and Digitalization in Small Medium Enterprise (SME): Factors That Influence Intentions to Use Hotel Websites. International Journal of Information Communication Technologies and Human Development Vol.6 No. 4, Pgs14-20 (December 2014) DOI: 10.4018/ijicthd.2014100102en_US
dc.identifier.urihttps://hdl.handle.net/20.500.11951/364
dc.language.isoenen_US
dc.publisherInternational Journal of Information Communication Technologies and Human Developmenten_US
dc.subjectOnline Productsen_US
dc.subjectOnline Customersen_US
dc.titleGreen Information Technology Audit and Digitalization in Small Medium Enterprise (SME): Factors That Influence Intentions to Use Hotel Websitesen_US
dc.typeArticleen_US
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