Green Information Technology Audit and Digitalization in Small Medium Enterprise (SME): Factors That Influence Intentions to Use Hotel Websites
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Date
2014-12
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Information Communication Technologies and Human Development
Abstract
According to Chung and law (2003); Jeong et al (2003); Jeong and Lambert (2001) and Kim et al. (2003), information satisfaction is the most important requirement of online customers’ purchases decision making.
This need remains largely unmet despite the growing importance of e-commerce within the hospitality industry. According to Kim et al. (2005), the changing trend in the business activities is largely attributable to the fast and improved developments in information and telecommunications. As a result, Chung and Law, (2003) noted that the Internet is also helping to drive down overhead costs for the hospitality industry and cost of information for the customers, as the traditional method of communication is slowly being phased out. Similarly Kim et al (2005) argue that the Internet gives the customers more advantages by allowing them to obtain valuable information such as prices and hotel facilities without the need of getting into contact with any sales agents. In addition, the Internet provides the customers with numerous supplies allowing customers to access a pool of products and services information from which they can make choices and compare prices.
Description
This study traces the information satisfaction is the most important requirement of online customers’ purchases decision making.
Keywords
Online Products, Online Customers
Citation
Ariwa, Olaya and Katono. Green Information Technology Audit and Digitalization in Small Medium Enterprise (SME): Factors That Influence Intentions to Use Hotel Websites. International Journal of Information Communication Technologies and Human Development Vol.6 No. 4, Pgs14-20 (December 2014) DOI: 10.4018/ijicthd.2014100102