(Re)producing cultural narratives on women in public affairs programmes in Uganda

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dc.contributor.authorMaractho, Emilly Comfort
dc.date.accessioned2020-02-11T13:50:24Z
dc.date.available2020-02-11T13:50:24Z
dc.date.issued2019
dc.description.abstractUgandan women have made tremendous strides in public life, and hold strategic positions in politics and policy-making. This increased participation in public life is attributed to Uganda’s focused pro-women constitution and affirmative action policy. In spite of this progress, women’s visibility and voice remain limited in public affairs programming in Uganda. The article examines how mass media reproduce cultural narratives that affect women in Uganda. It is part of a larger study on representation, interaction and engagement of women and broadcast media in Uganda. It is framed within critical theory, in particular feminist thought, cultural studies and public sphere theory. The research is conducted using a multi-method approach that encompasses case study design, content analysis and grounded theory. The findings suggest that the media reproduce cultural narratives through programming that mirror traditional society view of women and exclude women’s political and public narratives. The interactive and participatory public affairs programming is increasingly important for democratic participation. While men actively engage with such programming, women have failed to utilize it for the mobilization of women, reconstruction of gender stereotypes and producing new argumentation that challenge problematic cultural narratives that dominate media and society.en_US
dc.identifier.citationMaractho, Emilly Comfort (2019) (Re)producing cultural narratives on women in public affairs programmes in Uganda, Journal of African Media Studies, 11:3, 293-311, DOI: 10.1386/jams_00002_1en_US
dc.identifier.other10.1386/jams_00002_1
dc.identifier.urihttps://hdl.handle.net/20.500.11951/865
dc.language.isoenen_US
dc.publisherJournal of African Media Studiesen_US
dc.relation.ispartofseriesVolume 11 Number 3;
dc.subjectMass mediaen_US
dc.subjectWomenen_US
dc.subjectPublic lifeen_US
dc.subjectCultural narrativesen_US
dc.subjectPublic affairsen_US
dc.subjectUgandaen_US
dc.subjectAffirmative actionen_US
dc.title(Re)producing cultural narratives on women in public affairs programmes in Ugandaen_US
dc.typeArticleen_US
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