CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERORMANCE OF UGANDA PRINTING AND PUBLISHING CORPORATION

Abstract

ABSTRACT. This study was undertaken to determine the effect of Corporate Social Responsibility (CSR) on the Financial Performance of Uganda Printing and Publishing Corporation (UPPC) in Entebbe, Uganda. A descriptive cross-sectional design was used for this study. A population of 120 respondents was considered, and a sample of 92 respondents was selected for this study with 8 taking part in the interviews and 83 in questionnaires. Data was analyzed using mixed approaches. The quantitative data was analyzed using SPSS beginning with descriptive and followed by inferential analysis. While qualitative data was analyzed using content method and it strengthened quantitative results. The study Pearson correlation results revealed the existence of a positive and significant effect between economic responsibility and financial performance of UPPC (r=0.587; P=.000), a positive and significant effect between ethical responsibility and financial performance of UPPC (r=0.477; p=.000) and a positive and significant effect between philanthropy responsibility and financial performance of UPPC (r=0.608; p=0.000). The multiple regression results revealed that all CSR factors used in this study had 64.3% relationship with financial performance of UPPC. The R square explained that CSR had 41.4% effect on financial performance of UPPC with 58.6% due to other factors. Generally, Philanthropy responsibility was found to be the most significant predictor of financial performance of UPPC (ß=.608; Sig=.000) implying that of the three factors, philanthropy responsibility is the key factors in promoting financial performance of UPPC in Entebbe, Uganda. The study recommended that the management of Public Corporations in Uganda should support and promote CSR factors such as economic responsibility, ethical responsibility and Philanthropy responsibility as a means for promoting and enhancing the financial performance of public corporations in Uganda at large.