Framing the AIDS Discourse: a critic of journalistic source norms in Uganda’s HIV and AIDS print news
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Date
2022-05-25
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Springer
Abstract
Through reportage, media have played a key role in HIV/AIDS prevention and awareness in Uganda. Uganda’s success in reducing the percentage of HIV infection together with key supportive factors such as political will have been discussed internationally. Media have been credited with relaying information
about HIV/AIDS to different groups of people in the public and acting as change agents. This study looks at media as key players in the HIV and AIDS prevention journey in Uganda and therefore seeks to investigate how two major newspaper outlets; New Vision and Daily Monitor framed the issue of HIV/AIDS—looking particularly at the who, between authority and none authority sources contributed most to the HIV/AIDS narrative as news stories’ sources. A quantitative content analysis was carried out of New Vision and Daily Monitor newspapers’ articles spanning 20 years of coverage. Results indicate that despite the important role played, media depended more on authority sources of information compared to none authority sources. This paper argues that lay people such as PLWHA or their caregivers have lived experiences which if shared, could affect the adoption of recommended HIV/AIDS preventive measures.
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Napakol, A. (2022). Framing the AIDS discourse: A critic of journalistic source norms in Uganda’s HIV and AIDS print news. Health Crises and Media Discourses in Sub-Saharan Africa, Springer. https://doi.org/10.1007/978-3-030-95100-9_14 237–252