X as a Tool for Peer-to-Peer Nutritional Advocacy and Awareness Among University Students in Uganda

Thumbnail Image
Journal Title
Journal ISSN
Volume Title
Uganda Christian University
Communities of nutrition advocates have emerged globally, with young people, especially university students, actively engaging in nutrition advocacy by contributing their voices and opinions to the decision-making process. However, nutrition advocacy has often overlooked the nutritional needs of university students, whose diets are often compromised by poor eating habits, food choices, and sometimes low socio-economic status. This study aimed to investigate the role of X as a tool for peer-to-peer nutritional advocacy and awareness among university students in Uganda. To achieve the study objectives, a qualitative approach was employed to identify the factors motivating students to use X for nutritional advocacy and awareness. The study also examined the effects, challenges, and opportunities associated with the use of X for peer-to-peer nutritional advocacy. The findings revealed that students were motivated to use X due to its high believability and wide reach among their peers. In conclusion, X has been positively embraced by university students for conducting nutritional advocacy and awareness initiatives, as it provides easy access to nutrition information, facilitates interaction with other advocates, and fosters community-building. Students value the accuracy and authenticity of the information shared through X and are receptive to receiving and sharing healthy eating habits and recipe tips via the platform. The study provides valuable insights on ways to effectively leverage X for nutrition advocacy and awareness initiatives. Key words: University Students, Nutrition, Advocacy, X, Peer-to-Peer, Awareness