Digital Communication and Mentorship: The Use of WhatsApp in Bishop Stuart University

Abstract

Purpose: The study sought to investigate the effectiveness of using WhatsApp communication to achieve a successful mentorship experience for both the mentor and the mentee in Bishop Stuart University (BSU). The objectives of the study were (1) To assess ways through which WhatsApp communication is used in mentorship programmes in BSU; (2) to examine the challenges associated with using WhatsApp communication in mentorship at BSU, and (3) to suggest possible solutions to the identified challenges. Methods: To achieve the purpose of the study, a case study research design was adopted for the study. The study population consisted of 62 participants as the sample size for the study. Data collection methods used were interview guides for Focus Group Discussions and in-depth interviews, Results: The study revealed that WhatsApp has introduced more potentialities for mentorship programmes in BSU. However, the opportunities come with several challenges such as limited access to digital tools, limited digital literacy among the mentors and mentees, poor internet connection, mentees‘ and mentors‘ fatigue, among others. To overcome the existing challenges, the study recommends a number measures including vigilant planning, adaptability, and clear communication. Conclusion: It was concluded that leveraging technology for successful mentorship programmes is a straight path into unequalled opportunities of personal and professional growth. Recommendations: The Study recommended that HEIs should develop policy guides for digital mentorship, foster sustainable online learning, incorporate digital literacy trainings in the curriculum, and ensure the protection of students' data and privacy. Students on the other hand should create a distraction-free study space, develop critical thinking skills to evaluate the credibility and accuracy of information encountered, and take regular breaks from screens among others.