Facebook Communication and Faith Promotion Among Christians in Pentecostal Churches in Uganda: A Case of Gaba Community Church in Kampala

Abstract

This study examined the influence of Facebook communication on faith promotion among Christians in Pentecostal churches in Uganda, focusing on Gaba Community Church in Kampala. Using a qualitative approach, the study involved 88 participants, including church administrators, elderly members, and youth. Data were collected primarily through Focus Group Discussions and analyzed descriptively. Grounded in Elihu Katz's Uses and Gratifications Theory (1970), the research explored how individuals use media for spiritual enrichment. Findings revealed that Facebook was a valuable tool for sharing biblical teachings and church events, contributing to participants’ spiritual growth. Many viewed the platform as an important space for faith-based engagement and community building. However, challenges were also identified, including lack of physical connection, disruptive conversations, and limited accessibility—especially among male youth. The study recommends more frequent updates to the church’s Facebook page, ideally daily, to enhance interaction. It also suggests incorporating content on current events, public health updates like COVID-19, and relevant government policies to guide responsible use. These strategies aim to maximize Facebook’s potential as a tool for faith promotion while minimizing misuse.