GENDER DISPARITY IN TALK BACK PROGRAMS: A STUDY OF VOICE OF LANGO FM WIMEJA PROGRAM

Abstract

This study examined the gender disparity in the Wimeja program on Voice of Lango FM, focusing on the reasons behind its male dominance, factors that could encourage greater female participation, and the broader societal implications of such gender imbalances. The research was grounded in feminist media theory. Using a qualitative approach, the study involved 30 participants from Lira City, selected through purposeful sampling. Data was gathered via in-depth interviews and observation. The findings revealed significant gender disparity in the program, driven by factors such as cultural stereotypes that discourage women from engaging, women’s busy morning routines, low self-esteem preventing women from participating in discussions, and economic barriers that hinder women’s ability to afford phones to call into the program. To enhance women’s involvement, the study recommends that program hosts actively encourage female participation, set up dedicated phone lines for women, and promote the use of social media platforms such as Facebook, WhatsApp, and X. Implementing these suggestions could significantly increase women’s engagement, contributing to a more inclusive media environment. The study highlights the negative consequences of gender disparity in the program, as it silences.