A Framework for the Adoption of Intelligent Farm Advisory Systems for the Coffee Sector: A Case of Western Uganda

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Uganda Christian University
Coffee farming is a critical sector in Uganda, supporting livelihoods and contributing to the economy. However, coffee farmers face numerous challenges, including weather uncertainties, market fluctuations, and pest outbreaks. Intelligent Farm Advisory Systems (IFAS) technology offers a potential solution to address these challenges and improve farming practices. Therefore, this study aimed to explore coffee farmers' perceptions and attitudes towards IFAS technology adoption in Western Uganda. Using questionnaires, data were collected from 384 coffee farmers in Western Uganda. The data collection method involved administering structured questionnaires to participants, focusing on variables related to perceived usefulness, relevance, trust, environmental sustainability, ease of use, training access, and interface usability, attitude towards use, behavioral intention, and actual usage of IFAS technology. The findings revealed that coffee farmers perceive IFAS technology as beneficial in enhancing task efficiency, mitigating risks, addressing market challenges, improving productivity, and supporting sustainable farming practices. Despite positive perceptions and intentions towards IFAS adoption, actual usage remains limited, indicating barriers to adoption and implementation. The study highlights the importance of addressing contextual factors, technological infrastructure, ethical considerations, and environmental implications in promoting IFAS technology adoption and sustainability in coffee farming communities. Stakeholders, policymakers, and researchers are encouraged to collaborate in developing tailored interventions, capacity-building initiatives, and policy frameworks to facilitate the effective adoption, utilization, and integration of IFAS technology into coffee farming practices. Overall, the study underscores the potential of IFAS technology to transform agricultural systems, improve food security, and contribute to sustainable development goals in Uganda and beyond.