Browsing by Author "Dorothy Nalugya"

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    Evaluating Health Communication Campaigns of the Covid-19 Pandemic in Uganda
    (Uganda Christian University, 2025-05) Dorothy Nalugya
    The purpose of the study was to analyze the effectiveness of the COVID-19 health communications campaign in Uganda. The information processing theory was used to evaluate the understanding of the effectiveness the COVID-19 messages. The study used descriptive quantitative research approach, specifically a survey was administered to 320 participants selected using simple random. The health communication campaign theoretical framework requires target audience attention to the message, comprehension of the message preposition and acceptance of the message content. The results indicated that people were exposed to covid-19 health campaign messages on vaccination, wearing masks, washing hands, social distance and use of sanitizer on television, radio, WhatsApp and TikTok during the lockdown. The results further indicated that social distancing and wearing of masks were familiar hygienic measures to public. In addition, dangers; fever, cough and difficulty breathing forced public to comply on the pandemic preventive measures with support of President of Uganda directives. Nonetheless, health campaign messages were; communicated in English and other local known language such as Luganda supplemented with enforcement through canning, shooting people and statistics of infected people and death cases captured in President speech. The keep distance “Tonsemberera” and vaccination health campaign dominated during covid-19. The study recommended that government should communicate educative content that combine video and audios, engage partners like religious and cultural leaders; use local language to circulate the health messages by MoH. The President directives should provide clear scope on enforcement to facilitate public adoption, transparency and trust on health campaign information on pandemic in future. In addition, it is vital to use only trusted sources and persuasive messages in health communication in the campaigns to support acceptance by target audience.