Browsing by Author "Chibita, Monica"

Now showing 1 - 7 of 7
  • Thumbnail Image
    Item
    A Multi-national Validity Analysis of the Personal Report of Communication Apprehension (PRCA-24)
    (Routledge, 2019) Croucher, Stephen M.; Kelly, Stephanie; Rahmani, Diyako; Jackson, Kelsea; Lando, Agnes; Galy-Badenas, Flora; Agnes, Lando; Chibita, Monica; Nyiranasbimana, Venantie; Turdubaeva, Elira; Eskiçorapçı, Nadirabegim; Condon, Shawn Michael; Stanalieva, Gulzada; Orunbekov, Bakyt
    Methodological issues abound when conducting cross-cultural research. In this manuscript we discuss three methodological issues present in many cross-cultural communication studies: lack of geographic diversity, reliability, and validity. To explore these issues the Personal Report of Communication Apprehension (PRCA-24) is assessed. The PRCA-24 serves as an exemplar of a US-designed and -validated measure frequently used outside the US without tests of validity or measurement invariance. In fact, since 1990 less than 10 studies have reported validity results, often citing fit issues. The PRCA-24 was administered to respondents from 11 countries and failed to yield acceptable fit statistics in all samples, showing poor construct validity. Implications for cross-cultural research are discussed, with particular emphasis on recommendations for increased cross-cultural methodological rigor.
  • Thumbnail Image
    Item
    A Multi-national Validity Analysis of the Self Perceived Communication Competence Scale
    (Routledge, 2020) Croucher, Stephen M.; Kelly, Stephanie; Rahmani, Diyako; Burkey, Mark; Subanaliev, Talgat; Galy-Badenas, Flora; Lando, Agnes Lucy; Chibita, Monica; Nyiranasbimana, Venantie; Turdubaeva, Elira; Eskiçorapçı, Nadirabegim; Jackson, Kelsea
    The self-perceived communication competence (SPCC) measure has been used in over 50 published studies since 2000. McCroskey and McCroskey (1988. Self-report as an approach to measuring communication competence. Communication Research Reports, 5, 108–113. doi: 10.1080/08824098809359810) developed the measure to be used within the US college/university classroom. Despite its intended use, the measure is frequently used outside of the US and outside of the college/university setting without tests of measurement invariance. In fact, only four studies have performed tests of internal consistency on the measure since 2000, and each has found poor fit. Therefore, the purpose of this study was to assess the utility of the measure outside of its intended population. The measure was utilized to survey respondents from 12 countries and failed to yield acceptable fit statistics in all samples, showing poor evidence of construct validity.
  • Thumbnail Image
    Item
    A Socio-History of the Media and Participation in Uganda
    (Routledge, 2007) Chibita, Monica; Fourie, Peter, J.
    This article is based on research done for a doctoral thesis titled Indigenous language programming and citizen participation in Ugandan broadcasting: An exploratory study (Chibita, 2006). The purpose of the thesis was to investigate and show the importance of first-language media for the participation of citizens in democratic processes. The thesis covered a wide range of topics including linguistic perspectives on language and participation, the history, structure and operation of the media in Uganda, the regulatory environment for linguistic diversity in Uganda's broadcast media, debates about indigenous language broadcasting in Uganda, and policy recommenda tions. In this article, the emphasis is on one of the topics dealt with in the thesis, namely key political, economic and cultural factors in Uganda's history and how these factors, including the right to the use of indigenous languages, have had an important impact on citizens' capacity to participate in public debate through the media (especially broadcasting). It is argued that the opportunities for Ugandans to participate in their governance through critiquing and making an input in government policy have been limited by a number of factors. These include bad colonial and postcolonial policies on the media and language, poverty, low levels of education, and lack of basic access to the means of participation. They have also been limited by governments which have proscribed freedom of expression and association by varying means and to different degrees since the early twentieth century.
  • Thumbnail Image
    Item
    Africa Communicating: Digital Technologies, Repersentation and Power
    (Nokoko Institution of African Studies, 2013) Alzouma, Gado; Chibita, Monica; Tettety, Wisdom; Thompson, Allan
  • Thumbnail Image
    Item
    Language Policy for Radio in Uganda and Tanzania: Public Sphere or ‘Public Sphericules’?
    (Makerere University, 2016) Chibita, Monica; Mfaume, Njonjo
    This paper places in historical context Tanzania and Uganda’s broadcast language policies. The paper further examines the role of language policy in enhancing radio’s potential as an arena for political expression in Tanzania and Uganda. It takes cognizance of the apparent tension between fostering a national public sphere and creating room for emerging public sphericules, often based on linguistic or ethnic loyalties. The paper is informed by document review and over 40 in-depth interviews with academics in the humanities, media and language policy experts, the media, local leaders, media owners and managers, civil society and members of the public both in Tanzania and Uganda. The interviews were conducted at different times over a period of ive years (2004-2009). The paper concludes that there are deinite beneits accruing from a deinitive language policy that privileges one of the indigenous languages for public communication as demonstrated in the case of Tanzania. However, this works well where there is some form of consensus on the selected language. It proposes that a case be made for a multi-tier language regime that caters for eficient communication from the governor to the governed, allows the governed to debate important issues among themselves and also to respond to the governors, and enables the citizens to remain globally relevant. The issue therefore becomes not public sphere OR sphericules, but public sphere and sphericules.
  • Thumbnail Image
    Item
    The Politics of Broadcasting, Language Policy and Democracy in Uganda
    (Intellect Ltd, 2009) Chibita, Monica
    This article examines the interweaving between socio-political history, broadcast policy and regulation, and political participation. Although the article primarily discusses the Ugandan situation, it draws conclusions that could be helpful in examining similar situations in Africa and in other parts of the world. The research was conducted in Uganda in three phases over three years (2003–2006) and additional research was conducted between 2007 and 2008.1 The first phase of the research constituted a socio-historical analysis of Uganda’s media and politics. The second phase focused on the language debate in Uganda and the final phase sought to interpret the Ugandan language debate in light of the findings from the socio-historical analysis. The article is conceived within a critical media studies framework and the methodology is inspired by J.B. Thompson’s (1990) depth hermeneutics. The study employed qualitative interviews and an analysis of media, communication and education policy documents and other archival sources to elicit information at various levels on indigenous language broadcasting policy in Uganda. Placing the debate on indigenous language policy in historical context made it possible to critically examine the relationship between language policy and political participation in Uganda. The article concludes that effective future policy and regulation must strike a balance between the priorities of government, media proprietors and audiences. It must also take cognizance of current commercial realities, while being sensitive to the socio-historical factors that determine attitudes towards the use of specific languages in the media.
  • Thumbnail Image
    Item
    The Relationship Between Parental Mediation of Adolescent Media Use and Ugandan Adolescents' Sexual Attitudes and Behavior
    (Routledge, 2017) Miller, Ann Neville; Gabolya, Charles; Mulwanya, Richard; Nabaseke, Grace; Kiva, Joseph; Nalugya, Evangeline; Lagot, Sarah; Chibita, Monica
    In sub-Saharan Africa, research about the role of media as an influence on adolescent sexual behavior has focused almost exclusively on the effects of health communication campaigns. Little research has explored the association between parents' attempts to guide their children's entertainment media intake, and adolescents' sexual attitudes and behaviors. The authors surveyed 360 Ugandan high school students regarding their parents' mediation of their media use; their attitudes about stereotypical gender roles in sexual relationships and casual sex; and their sexual behaviors. Co-using media with opposite sex friends was associated with higher endorsement of casual sex. Adolescents who reported their parents limited the amount of time they spent with media were less likely to report having ever had sex. However, both effects were smaller than the effects of relationship and demographic variables.