School of Journalism, Media and Communication

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Exploring the representation of women in Uganda’s Television industry
(2024-10-21) Amon Mukamasiimwe
The purpose of the study was to explore the representation of women in Uganda’s Television media workforce. This study was guided by feminist theory in mass media studies, which stresses that women are most disadvantaged in some ways and therefore not allowed the same rights as their male counterparts. The approach was qualitative and the method was in-depth interviews with purposefully selected participants at TV West, and data was analyzed through thematic analysis. The study found out that men dominate higher positions compared to women. This study also found out that women who were promoted to high positions most preferred to work with men and not fellow women. The issues related to inflexibility, inflexibility to certain activities, and reluctance to work extra hours beyond the stipulated work schedules were an attest to this. The study further found out that women face the challenge of sexual harassment, societal pressures, the challenge of balancing family and work, thus find the Television job much costly to maintain. This study concludes that women remain underrepresented, and recommends that future researchers do a comparative study on women’s representation across different Televisions in Uganda, and also investigate the mode of training of television professionals in Uganda.