Browsing Master of Business Administration by Author "Tinashe, Mashingaidze Peter"
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Consumer Beliefs and Brand Revitalization: Case Study of OMO Detergent Brand
Tinashe, Mashingaidze Peter (Uganda Christian University, 2019)In an ever changing world powerful brands have to adopt to the new trends and evolve to match the market demand. Brand revitalization involves the company adapting change in product attributes to challenge the new ...