• Login
    View Item 
    •   UCUDIR Home
    • Research Papers and Publications
    • Faculty of Business and Administration
    • View Item
    •   UCUDIR Home
    • Research Papers and Publications
    • Faculty of Business and Administration
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Green Information Technology Audit and Digitalization in Small Medium Enterprise (SME): Factors That Influence Intentions to Use Hotel Websites

    Thumbnail
    View/Open
    The final, definitive version of this paper has been published in International Journal of Information Communication Technologies and Human Development Vol.6 No. 4, Pgs14-20 (December 2014) DOI: 10.4018/ijicthd.2014100102. All rights reserved. (256.4Kb)
    Date
    2014-12
    Author
    Ariwa, Ezendu
    Olaya, Sarah
    Katono, Isaac Wasswa
    Metadata
    Show full item record
    Abstract
    According to Chung and law (2003); Jeong et al (2003); Jeong and Lambert (2001) and Kim et al. (2003), information satisfaction is the most important requirement of online customers’ purchases decision making. This need remains largely unmet despite the growing importance of e-commerce within the hospitality industry. According to Kim et al. (2005), the changing trend in the business activities is largely attributable to the fast and improved developments in information and telecommunications. As a result, Chung and Law, (2003) noted that the Internet is also helping to drive down overhead costs for the hospitality industry and cost of information for the customers, as the traditional method of communication is slowly being phased out. Similarly Kim et al (2005) argue that the Internet gives the customers more advantages by allowing them to obtain valuable information such as prices and hotel facilities without the need of getting into contact with any sales agents. In addition, the Internet provides the customers with numerous supplies allowing customers to access a pool of products and services information from which they can make choices and compare prices.
    Use this URI to cite this item:
    https://hdl.handle.net/20.500.11951/364
    Collections
    • Faculty of Business and Administration [19]

    UCUDIR copyright © 2017-2019  UCU Library |  Search Library Catalogue
    Contact Us | Send Feedback
     
    Atmire NV
     

     

    Browse

    All of UCUDIRCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    UCUDIR copyright © 2017-2019  UCU Library |  Search Library Catalogue
    Contact Us | Send Feedback
     
    Atmire NV