Ronald Atuzazirwe2026-05-112026-05-112026-04-15https://hdl.handle.net/20.500.11951/2128PostgraduateThis study examined the social media platforms most frequently used by university students and how these platforms support their academic needs, focusing on a case study of Mbarara University of Science and Technology (MUST). The study aimed to identify the most commonly used platforms, explore the purposes for which students use them, examine their experiences, and provide recommendations for enhancing their academic utilization. Qualitative study was conducted using focus group discussions (FGDs) with the selected students from the Faculty of Business and Management Sciences and other four Faculties that included Faculty of Sciences, Faculty of Medicine, Faculty of Applied Science and Technology, Faculty of Computing and Informatics in Mbarara University of Science and Technology as well as the identified key informants from the University. The data were analysed thematically to identify recurring patterns and insights. The findings revealed that students primarily use platforms such as WhatsApp, Facebook, YouTube, Instagram, and Twitter. These platforms were used for communication, accessing educational materials, information sharing, networking, entertainment, and staying updated with current affairs. The results further indicate that students actively select and engage with social media platforms that best satisfy their academic and social needs. The study concludes that while social media platforms serve multiple functions, their academic potential can be enhanced through more structured and intentional use within university learning environments.enDissertation